OneDividedByOne Design
一除一設制工作室
以平面設計爲核心的小型設計工作室。
關注平面設計在商業課題中的應用,
「1÷1」是「Back to the base」理念的縮略表達:
在不斷向外探索與變化的過程，保持對事物本質的持續關注,
簡化表達方式，減少對核心信息的干擾与誤讀，
選擇清晰直接的視覺表達。

A boutique design studio specializing in graphic design.
Rooted in the application of graphic design to
commercial challenges,“1÷1” encapsulates the essence
of the “Back to the Base” philosophy:
In a world of constant exploration and change,
it emphasizes staying true to the core of things,
streamlining communication to reduce distractions and
misinterpretations of key messages,
and embracing clear, direct visual expression.

Awards
2023 Macau Design Award , Excellent×2

Publish
Behance.net , Graphic Featured
Behance.net , Brand Promotion Featured

Email
Micmai624@gmail.com

Instagram @micmak246

^{OneDividedByOne 1÷1}

Works

Project

Case

● ÷ OneDividedByOne Design

Brand Design
Labradory, 2024

Labradory

普通消费者往往无法第一时间察觉宠物的身体变化和需求。Labradory以“a link between people and animals”为经营理念，
致力于成为人与宠物之间的沟通纽带，
帮助宠物主人发现潜在的健康问题，如皮肤、毛发等，
并提供针对性的洗护解决方案。为了直观地传达这一理念，
设计通过不同的色块来区分人和宠物，利用文字曲线穿插在两个色块之间，使slogan在视觉上形成环绕和连接的效果。
印刷品则通过工艺创造触感层次，
通过手指的触摸触及隐藏的细微语句，如同轻抚宠物的动作。

People often fail to notice their pets' physical changes and needs right away. Labradory, with the philosophy of "a link between people and animals," aims to bridge communication between humans and pets. It helps owners detect potential health issues, such as skin and fur problems, and offers targeted care solutions. To convey this concept visually, the design uses color blocks to distinguish between humans and pets, with the slogan curving between them, creating a sense of connection. Printed materials use tactile techniques, allowing readers to discover hidden messages through touch, simulating the gentle act of petting a pet.

Design: Mic Mak
Photo: Mic MaK

Brand Design
Labradory, 2024

Labrador Cafe

在高密度的居住环境中，宠物常面临比人类更多的困扰：
噪音、糟糕的卫生和危险的交通。
Labrador Cafe坚持为宠物与主人打造友好放松的交流空间。
宠物的叫声传递情绪与需求，需要“被看见”。
设计中运用了宠物叫声的拟声词，
通过扭曲字母减少阅读的顺畅性，
提醒人们这是一个以宠物为主的空间。
这些活泼的文字传达了一个信息：
请保持友好与耐心，因为这些声音背后是生命。

In high-density living environments, pets often face more challenges than humans: noise, poor hygiene, and dangerous traffic. Labrador Cafe is dedicated to creating a friendly and relaxing space for both pets and their owners. Pets' barks convey emotions and needs, and they need to be "seen." The design uses onomatopoeic words for pet sounds, distorting the letters to disrupt readability, reminding visitors that this is a pet-centric space. These lively letters convey one message: be friendly and patient, as behind these sounds are lives.

Design: Mic Mak
Photo: Mic Mak

Pakcge Design
Laihui Coffee, 2024

Laihui 来回咖啡

一个在咖啡工厂的来回穿梭中诞生的设计。
来回咖啡自有咖啡豆产业全链，对咖啡烘焙有其的理念和优势。
材质和色彩的选择，都源自于烘焙工厂中的感受；
不同的色彩对应不同的烘焙温度及风味的差异，
利用细节变化区分产品和系列。
为体现烘焙温度，基底材质选择观感较为温暖的牛皮纸，
更原始粗糙的肌理和折叠形成的褶皱，
让产品与产品之间也有了细微差异变化。
无论是单一产地还是拼配，来回都在传递这种自然的礼遇。

A design inspired by the rhythms of a coffee factory. Lai Hui Coffee integrates its full supply chain with distinct roasting expertise. The choice of materials and colors reflects the nuanced flavors shaped by roasting temperatures, with each color representing a specific profile. Warm kraft paper, with its natural texture and subtle wrinkles, highlights the authenticity of the process, creating subtle variations between products. These details capture the natural transitions of roasting and reflect Lai Hui's commitment to celebrating nature, whether in single-origin offerings or blends.

Design: Mic Mak
Photo: Mic Mak

Brand Design
Labradory, 2024

Tukudasho Japanese Barbecue 佃将

这是一家位于广东佛山的日式烧肉店。
日式烤肉的用餐节奏快，用餐方式简单直接，
适合更明亮的空间感和鲜艳活跃的颜色。
空间通过三种主色调分割区域和视觉层次，通过铝合金和
瓷砖的干净清爽质感，感官体验上减少油腻感。
通过建立、打散、与重组图形，将文字等核心信息符号化，
在视觉上调整信息阅读的速度和信息展现密度，
配合整体空间的光线和活跃的黄色，
对日式烧肉的便捷和高效的用餐体验更直观的体现。

This Japanese yakiniku restaurant in Foshan, Guangdong, emphasizes fast, straightforward dining, suited to bright spaces with vibrant colors. Three primary color schemes divide zones and create visual layers, while aluminum and tiles reduce the effects of grease and smoke for a cleaner sensory experience. Graphic elements, deconstructed and reorganized, symbolize core information, balancing visual clarity and density. Paired with active yellow tones and strategic lighting, the design highlights the convenience and efficiency of Japanese barbecue.

Design: Mic Mak / Jenny Yang
Photo: Mr. Yang

Brand Design
yyd sushi, 2024

YYD Conveyor Belt Sushi 友壹町寿司

友壹町寿司成立于2008年，是一家回转寿司和日式料理品牌。
曾被年轻消费者视为“老品牌”和“本土小店”，
如今希望通过形象更新吸引年轻群体的关注。
在保留传统特色的基础上融入现代设计，重新定义品牌形象。
设计中将其标志性的红色以点缀形式呈现，
在以木材为主的温暖空间中减少视觉刺激。
此次升级旨在塑造更成熟且充满活力的品牌形象，
为这一本土经典注入新生机。

Founded in 2008, Yoyi Town Sushi is a conveyor belt sushi and Japanese cuisine brand. Once seen as an “old brand” and “local eatery” by young consumers, it now seeks to revitalize its image to attract younger audiences. Combining its traditional identity with modern design, the update balances its signature red as a subtle accent within a warm, wood-based interior. This redesign aims to present a mature yet vibrant brand, breathing new life into the local favorite.

Design: Mic Mak / Jenny Yang
Photo: Mr. Yang

Brand Design
Random Coffee , 2023

Random Coffee 随意咖啡

“随意”是在既定标准中达到自由的状态，
在逻辑框架中灵活游走。
Random coffee 的目标是实现这种“随意”。
基于对“随意”的理解，选择“网格”作为最佳表达。
网格不仅符合随意的性质，
还能解决咖啡店定期更新菜单和视觉内容的问题。
在没有设计团队时，网格能帮助主理团队根据需求快速调整设计。通过这种方式，主理团队能够灵活地表达对“随意”的理解，
同时运用工具传达这一状态。

"Random" is freedom within structure. Random Coffee aims to achieve this state. The "grid" best represents this, allowing easy updates to menus and visuals without a design team. The management team can adjust designs by selecting and resizing materials, reflecting their interpretation of "random" through graphic design.

Design: Mic Mak / Jenny Yang
Photo: Mr. Yang / Mic Mak

Brand Design
PNC.Coffee,2023

No Coffee No Workee Club

PNC提出“无咖啡不干活”概念，
设计俱乐部风格的季度主题形象，与消费者日常更贴近。
延续品牌原本的“奔走”理念，
并在“青云直上”主题中加入“云”元素，
创造一只爱喝咖啡的卡通云朵，
代表年轻消费者的生活态度，鼓励大家以幽默心态面对生活。

PNC introduces the "no coffee no workee" concept with a club-style quarterly theme, bringing the brand closer to consumers' daily lives. The core idea of "movement" continues, incorporating the "cloud" element from the "soaring to the skies" theme. A coffee-loving cartoon cloud represents the young consumers' lifestyle, encouraging a humorous approach to life.

Design: Mic Mak
Photo: Mic Mak

Brand Design
adj.Coffee,2022

adj.Coffee

adj. 旨在通过形容词传递专业咖啡信息，
增强与消费者的互动和对咖啡风味的感知。
设计灵感源自“形容词”缩写，使用颜色和图案作为表达工具，
让消费者在海报、包装等处感受咖啡的情感，
并表达对咖啡、咖啡师或品牌的感受。

adj. aims to convey professional coffee information through adjectives,enhancing interaction with consumers and their perception of coffee flavors.
The design inspiration comes from the abbreviation of "adjective,"
using colors and patterns as expressive tools.
This allows consumers to experience the emotions of coffee through posters, packaging, and more, while expressing their feelings about the coffee, baristas, or the brand.

Design: Mic Mak
Photo: Zheye Zhang / Mic Mak

Brand Design
Leaptea, 2024

Leaptea 一上十茶

一上十由“一上十馀里，携筇始可寻”而来，
意为有质变的跳跃，其本身具有浓厚的东方哲学属性。
基于调性，以汉字文字作为表达品牌视觉的主体。
通过对书法设计的美感，
将须文字的笔画进行拆解和重新组合为图形，
试图在这种混合搭配的形式下得到新的视觉呈现

"One Up Ten" is inspired by the phrase "One ascends ten miles, only reachable with a staff," symbolizing a transformative leap rooted in Eastern philosophy.
The brand uses Chinese characters as its core visual, deconstructing and reassembling their strokes into graphic forms to create a fresh visual experience.

Design: Mic Mak
Photo: Zheye Zhang / Mic Mak

Brand Design
PNC Cooffee, 2024

PNC Coffee The Shop of Cloud

PNC Coffee 在成立四年后，
于2022年在广州越秀区青云直街开设首家分店。
区别于总店以外送为主的模式，
分店以“citywalk”为核心概念，融合“青云”、“街”、“道路”元素，
将店铺所在的街道名“青云直上”作为视觉理念。
品牌名PNC重新诠释为“passerby and coffee”，更贴合品牌主张。

PNC Coffee opened its first branch in 2022, four years after its founding, on Qingyunzhi Street in Guangzhou’s Yuexiu District. Unlike the delivery-focused original, the branch centers on “citywalk,” incorporating elements of “Qingyun” (blue skies), “streets,” and “paths,” with “Qingyun Zhi Shang” (soaring to the skies) as its visual theme. PNC was redefined as “passerby and coffee” to better align with the brand.

Design: Mic Mak
Photo: Zheye Zhang / Mic Mak