Copyright©1÷1 WorkShop,inc.
一除一設制 1 divided by 1 design
以平面設計爲核心的小型工作室。
關注平面設計在商業課題中的應用,
「1÷1」是「Back to the base」理念的縮略表達:
在不斷向外探索與變化的過程，保持對事物本質的持續關注,
簡化表達方式，減少對核心信息的干擾与誤讀，
選擇清晰直接的視覺表達。

A boutique design studio specializing in graphic design.
Rooted in the application of graphic design to
commercial challenges,“1÷1” encapsulates the essence
of the “Back to the Base” philosophy:
In a world of constant exploration and change,
it emphasizes staying true to the core of things,
streamlining communication to reduce distractions and
misinterpretations of key messages,
and embracing clear, direct visual expression.


Awards
2023   Macau Design Award , Excellent×2

Publish
Behance.net , Graphic Featured
Behance.net , Brand Promotion Featured

Email
Micmai624@gmail.com


Instagram   @micmak246





















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Works                                         Project                            Case ● ÷ OneDividedByOne Design

Brand Design
PNC Cooffee, 2024

 PNC Coffee  The Shop of Cloud

PNC Coffee 在成立四年后，
于2022年在广州越秀区青云直街开设首家分店。
区别于总店以外送为主的模式，
分店以“citywalk”为核心概念，融合“青云”、“街”、“道路”元素，
将店铺所在的街道名“青云直上”作为视觉理念。
品牌名PNC重新诠释为“passerby and coffee”，更贴合品牌主张。

PNC Coffee opened its first branch in 2022, four years after its founding, on Qingyunzhi Street in Guangzhou’s Yuexiu District. Unlike the delivery-focused original, the branch centers on “citywalk,” incorporating elements of “Qingyun” (blue skies), “streets,” and “paths,” with “Qingyun Zhi Shang” (soaring to the skies) as its visual theme. PNC was redefined as “passerby and coffee” to better align with the brand.

Design: Mic Mak
Photo: Zheye Zhang / Mic Mak